Kasese, Uganda – August 2024
As the majestic Rwenzori Mountains prepare to host a trio of significant events, the unveiling of a striking new Equator monument in Queen Elizabeth National Park promises to invigorate regional tourism. This momentous occasion is the perfect prelude to the Rwenzori Theluji Festival in September, the Rwenzori Marathon in August, and the Uganda International Tourism Day celebrations on September 27th, 2024.
A Monument of Modernization and Heritage
The newly unveiled Equator monument, designed by acclaimed Ugandan architect Eric Prince Ondia, is more than just a geographical marker; it is a symbol of Uganda’s modernization and cultural pride. Replacing a colonial-era landmark dismantled in 2019, the stainless-steel structure features a globe elegantly bisected by the Equator line. Nestled within the lush landscapes of Queen Elizabeth National Park, the monument has quickly become a source of local pride and a must-visit attraction.
The design seamlessly integrates Uganda’s rich natural beauty with modern aesthetics. Visitors can enjoy cultural displays, browse local crafts, and relax at a coffee shop adjacent to the monument. This site is not only a visual marvel but also a hub of commercial activity, offering a significant boost to the local economy. Tourism officials anticipate a surge in visitor numbers, with local business owners eager to capitalize on the increased footfall.
Rwenzori Theluji Festival: A Celebration of Snow and Culture
Scheduled for September 2024, the Rwenzori Theluji Festival promises to be a unique cultural experience. The festival, named after the Swahili word translated as snow, celebrates the snow-capped peaks of the Rwenzori Mountains, one of the most breathtaking sights in Uganda.
The festival will feature a business summit, Exhibitions, traditional music and dance performances, local cuisine, and artisan markets, drawing attention to the rich cultural heritage of theKasese based people.
With the new Equator monument as a backdrop, the festival will not only highlight Uganda’s natural beauty but also its cultural diversity. The monument is expected to be one of the focal points for festival activities, offering visitors a chance to experience the intersection of nature, culture, and modernity.
Rwenzori Marathon: Running to Equator Through the Pearl of Africa
The Rwenzori Marathon will take place on 24th August 2024, attracting athletes and adventure enthusiasts from around the globe. This marathon is not just a race; it’s a journey through some of the most stunning landscapes in Uganda. The route winds through the foothills of the Rwenzori Mountains, offering runners breathtaking views of the glaciers and peaks that define this UNESCO World Heritage site.
The marathon is expected to draw significant crowds, both local and international, further boosting the region’s tourism potential. The new Equator monument will serve as a key attraction for marathon participants and spectators, especially the 42KM runners, providing a unique photo opportunity and a chance to stand at the centre of the world.
International Tourism Day: Celebrating Uganda’s Natural Wonders
Culminating this series of events is Uganda’s celebration of International Tourism Day on September 27th, 2024. This year, Kasese has the honour of hosting the national festivities, making it a pivotal moment for the region. The theme will centre around sustainable tourism and peace, with a focus on preserving Uganda’s natural wonders for future generations while ensuring peace.
The new Equator monument will be at the heart of these celebrations, symbolizing Uganda’s commitment to balancing development with conservation.
Plans for ample parking, a ranger or community managed restaurant, and additional facilities are underway to ensure that the site can accommodate the expected influx of visitors.
A Bright Future for Kasese’s Tourism
The unveiling of the Equator monument marks the beginning of a new era for Kasese and the surrounding region. With the Rwenzori Theluji Festival, Rwenzori Marathon, and International Tourism Day on the horizon, Kasese is poised to become a major hub for cultural and adventure tourism in Uganda.
As Uganda continues to modernize while preserving its rich heritage, the Kasese Equator monument stands as a testament to the country’s resilience and vision for the future. Local business owners and tourism stakeholders are optimistic that these developments will not only attract more visitors but also create lasting economic opportunities for the community.
This season promises to be one of the most exciting in Uganda’s tourism calendar, with Kasese at the centre of the action. Whether it’s standing on the Equator, running through the Rwenzoris, or celebrating Uganda’s natural beauty, visitors to Kasese are in for an unforgettable experience.
The writer is a CEO & Business Leader at an SME known as *Musingika Tourism Company Limited* , a Cultural Heritage Enthusiast and a Business Development Professional
*Kameli Zephaniia Bwambale*
kamelizepha1990@gmail.com